To perform an SEO link audit, start by gathering all of your link data. Links from well-respected websites are much more valuable than links from smaller, less well-known sites. This will gauge how much a link is helping or hurting your website's visibility in SERPs. Link audits consider the URL source, domain, and anchor text to see if value and equity (called "link juice") are being passed on to your page. By evaluating your links, this audit will help optimize your site to rank for your target keywords. This type of audit processes the links pointing to your website to find potential issues or opportunities in your backlink profile. This can help you discover new ways to run your site more efficiently and make it more accessible for consumers. A threat could be that their website ranks higher in search engine results pages (SERPs) than your own, resulting in your site losing leads.ĭuring this audit, you also need to consider the tools and software they are using to streamline their processes.Opportunities could be items or tools missing from their website that you can add to yours to give you an edge.One weakness could be that their website has slower page loading times.A strength could be that their website is easier to navigate than yours.In a SWOT analysis, you track the website’s strengths, weaknesses, opportunities, and threats. Start by performing a SWOT analysis on a competitor’s website. Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy. Competitive Website AuditĪ competitive website audit tracks your competitors and their online strategies to help you see what opportunities your brand could be missing out on. Here are a few common audits among marketers. Auditing your website can determine whether or not it's optimized to achieve your traffic goals and give you a sense of how you can improve it to reach those goals.īefore we dive into the things you should keep an eye out for, let’s review some of the different types of audits you can perform. Important onpage optimization questions will be answered in the A-Z Optimization Report.A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign.You will get step-by-step optimization advice.You'll know how to eliminate each problem.You will clearly see what problem areas are there on your web pages.You'll easily make all necessary changes under the guidance of WebSite Auditor.
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